ADVERTISING & SPONSORSHIP

AT TORONTO MOTORSPORTS PARK

Founded in 1954, Toronto Motorsports Park is one of North America’s premier motorsports destinations. Situated on nearly 400 acres, the facility features a 3-kilometre road course and an NHRA-sanctioned ¼-mile drag strip—both capable of operating independently and simultaneously.

Each year, we host over 200 events, including major race weekends, weekly racing programs, open test sessions, driver training, unique racing experiences, and corporate events. These activities draw approximately 250,000 visitors annually and generate more than 12.5 million consumer impressions for our sponsor partners.

At Toronto Motorsports Park, we are always seeking new and innovative ways to grow our reach. By partnering with us, your brand gains direct access to a passionate and engaged motorsports audience, creating powerful opportunities to drive awareness, engagement, and sales.

Partner with

Toronto Motorsports Park

Promote your brand in a high-energy environment where passion meets performance. Toronto Motorsports Park offers dynamic sponsorship and partnership opportunities that put your business in front of 250,000 engaged motorsports fans annually.

From title event sponsorships and branded on-site activations to digital campaigns and VIP hospitality, we offer customizable packages to elevate your brand and connect with a loyal, experience-driven audience.

Opportunities include:
• On-site activations (pop-up shops, sampling, contests, interactive zones)
• Title & presenting event sponsorships
• Naming rights (facility, grandstands, suites)
• VIP hospitality & suite access
• Digital marketing & web presence
• Experiential marketing & social media integration
• Official product status and exclusive programs

Let’s work together to create a high-impact partnership that drives results for your brand.

Track Signage Sponsorship

High-Impact Exposure. Lasting Impressions.
Track signage at Toronto Motorsports Park offers a powerful way to showcase your brand to thousands of engaged motorsports fans, racers, and industry professionals throughout the season.

From high-traffic entry points and trackside guardrails to grandstands, VIP areas, and key photo backdrops, signage placements are strategically positioned for maximum visibility—both on-site and across media coverage, social platforms, and event photography.

Whether you’re looking to build brand recognition, launch a campaign, or reinforce your presence in the motorsports market, signage at TMP delivers high-octane exposure in an environment where fans are passionate, loyal, and highly engaged.
Let’s work together to find the right placement for your brand.

Ready to Put Your Brand in the Spotlight?

Fill out the form or give us a call at 1-866-824-RACE — a member of our sponsorship team will connect with you to explore impactful opportunities that align with your goals and drive real results.

Sponsorship Inquiry